About Me & My Approach

Coach, speaker, workplace mediator and neurodiversity trainer.

Ellie Kay - Late diagnosed ADHD coach

Hi I'm Ellie


At 45 I received a late ADHD diagnosis that finally made sense of a lifetime of intense highs and lows. It helped me move from frustration, guilt and shame to self compassion and self worth. My ADHD diagnosis changed everything for me. In time I was able to appreciate my strengths and forgive myself for mistakes in my past and learn how to navigate my struggles better. I decided I wanted to to help other women to be able to do the same so went through ICF and ADHd coaching training to become a coach.


In addition to having lived experience of ADHD I am married to an autistic man who thrives on routine and predictability, has strong special interests and an incredible ability for pattern recognition. Living with him gives me a real understanding of the autistic brain too, which helps me support my AuDHD clients who feel the constant push pull from the two different brain types.


At 29 I was diagnosed with cervical cancer, which left me infertile. In 2011 I appeared on BBC One’s The Apprentice, where I experienced intense pressure and scrutiny from Alan Sugar and millions of viewers. This experience taught me more about resilience, rejection and self belief than any qualification ever could.

Professional Background & Training

  • Lived experience of ADHD and Autism
  • ICF Trained and EMCC accredited coach
  • ADHD Coach (CPD through ADHD Works)
  • BSc Psychology Hons Degree 2:1
  • 20 years experience running a recruitment business
  • Regular supervision from a PCC Coach
  • CMC accredited Workplace mediator
    Over 25 years business and leadership experience
  • DISC Trained


I also have over 200 hours of coaching experience supporting ADHD and AuDHD women through both personal and workplace challenges.


Alongside coaching, I am a CMC accredited workplace mediator specialising in neurodiversity related workplace conflict and communication.


I am constantly up-skilling in terms of my training.


I value lived experience. I also value standards. You get both with me.

How I Work

People often describe my style as calm, grounded and easy to talk to, but I also bring humour and honesty because life is too short to sit in shame and seriousness all the time.

I create spaces where people can talk openly without fear of judgement.

I’m compassionate, but I’m also direct where it matters. I will challenge you when it’s useful and bring insight from real business and life experience, not just theory.

I believe:

• Clarity and acceptance reduce anxiety
• Curiosity reduces stigma and assumptions
• Progress matters more than perfection


Most workplace tension grows in silence. Most self doubt deepens when it is never spoken about. My job is to bring those conversations into the open in a way that feels psychologically safe and genuinely useful.


In talks and training I use humour carefully, not to distract from difficult subjects, but to make them easier to connect with and remember.

Working With Organisations

I understand the pressure of leadership because I’ve lived it for 20 years.

Leaders are trying to balance performance, people and culture all at once, often without enough support or training around neurodiversity.


My work with organisations includes:

• Conference and keynote speaking on neurodiversity, resilience and my journey as an ADHD business owner
• Neurodiversity management training to help managers communicate, support and lead with confidence
• Workplace mediation, especially where one or more people are neurodivergent
• Individual, group and co coaching for both leaders and neurodivergent employees

This work is practical, grounded and based on real life experience.

The aim is better conversations, fewer escalations and teams that function well under pressure.

Working With Individuals

I also work with neurdivergent individuals who have spent years doubting themselves, feeling like they should be coping better, when actually no one ever showed them how their brain works.

I understand what shame, guilt, rejection sensitivity and emotional overwhelm can feel like. I also understand what it feels like to be capable, intelligent and still struggle with things other people seem to find easy.


Through one to one coaching I can help you to:

• Understand and use their strengths
• Make sense of the harder parts
• Build confidence and boundaries
• Create work and life structures that genuinely support them


By understanding yourself better, we can build practical workable strategies that help life feel calmer, clearer and far more manageable.